The Perfect Day Formula (An Interview with Craig Ballantyne)


So you want to be more productive, huh? I think I have just the guy for you. Each day, Craig Ballantyne gets things done—a lot of things. And he helps others do the same. In fact, he literally wrote the book on being productive in The Perfect Day Formula: How to Own the Day and Control Your Life.

Today, I talk with Craig about the inspiring trajectory of his career from personal trainer, to writer and online fitness consultant, to his current role as editor of the hugely successful online newsletter Early to Rise. Craig also finds time to provide business- and life-coaching to entrepreneurs around the country, and today you’ll get great tips from him on simple, actionable ways to make the most of each day!

In this episode, you will . . .

  • Hear why Craig says to “look at yourself as a high-performance machine”
  • Find out how having rules facilitates self-improvement—and get practical examples you can personalize!
  • Discover how Craig adds value to people’s lives, especially the people he’d like to know better
  • Learn how to go about finding a mentor—and why it’s so important to have one
  • Get great ideas for morning rituals that can lead to lasting improvements in your life
  • Discover what Craig calls one of his “greatest energy boosters”
  • Understand the value of giving to others rather than asking from others

Listen to it in our Podcasts on iTunes:

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Or you can watch the video on Youtube here:

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Selected Links from the Episode:
01:32 Early to Rise
03:32 Men’s Health
05:33 The Perfect Day Formula by Craig Balantyne
05:45 Toys for Tots
17:46 Fit Body Boot camp
22:20 Internet
25:24 Book in a Box
46:32 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
47:15 Seven Years to Seven Figures by Michael Masterson
47:16 Automatic Wealth by Michael Masterson
53:10 (Kit)

Show Notes:
00:00 – 00:11 Introduction
00:12 – 01:18 How Ed and Craig met
01:19 – 03:41 Craig talks a little about himself
03:42 – 04:19 Find a mentor
04:20 – 05:39 Start of Early to Rise
05:40 – 07:36 Charity event
07:37 – 13:12 Realization that you need a mentor
13:13 – 18:11 Big thinking exercise
18:12 – 24:01 Transition and lessons from turbulence training to publishing
24:02 – 25:25 Components of Early to Rise
25:26 – 28:25 Inspiration for The Perfect Day Formula
28:26 – 32:04 Key core rules
32:05 – 38:11 Fighter jet mentality
38:12 – 40:31 Top components of his business
40:31 – 42:25 Working and managing a Team
42:25 – 45:24 Having a marketing and advertising team/Learning from one another in a team
45:24 – 46:50 Craig’s sales progression
46:50 – 47:55 Books written by Mark Ford
47:55 – 49:13 The number 1 lesson from Mark Ford
49:13 – 53:03 Business advice and analysis from Craig
53:03 – 45:15 How to get the Perfect Day Formula Kit and brief introduction of the kit
45:15 – 55:53 Closing thoughts from Craig
55:53 – 57:26 MarineD3 Sponsor
57:26 – 58:30 Dormant Forces Sponsor
58:30 – 59:00 Ed O’Keefe Show Outro

People Mentioned:
01:54 Chris Daigle
08:44 Dan Kennedy
08:50 Mark Ford (Michael Masterson)
09:24 Tom Venuto
11:32 Jason Fried
14:43 James Altucher
21:22 Tim Ferriss
25:17 Richard Branson
26:21 Tucker Max
46:17 Mark Ford “Michael Masterson”
47:45 Agora Publishing

If you enjoyed this interview with Craig Ballantyne, you will also enjoy these blogs below:

Lewis Howes: High-Level Athlete, Entrepreneur, & a New York Times Best Seller This interview is great because we got a chance to talk about a lot of things like how Lewis learned, how he assimilates information rapidly, how he finds mentors, and how he takes action. Lewis shares a surprising story about which story out of his entire book, is the the most impactful. The story is profound about overcoming obstacles and dealing with adversity.

Making Fridays Count! This podcast is about why I believe the concept around making Fridays count has never been more important and why or what you should be focusing on Fridays. If you’re anything like me, the week flies by and you’re sitting there trying to get as much done on Fridays as you possibly can.

The Power of the RIGHT Relationships You’ll here in this episode how specifically me having some wrong relationships cost me a ton of money. I really want you to hear my discussion on this topic because it’s made one of the most significant differences in my life with being okay going from where you are now today to where you’re going to be in the next year at an accelerated rate. 


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