The Power of An Authority Site | Roland Frasier
This info is a game changer! Learn how to harness the power of native commerce from Internet marketing titan Roland Frasier! In this episode, Roland walks us through the anatomy of an authority site.
Think about sites like NaturalNews.com or ThrillList.com or BodyBuilding.com. These are great examples of what an authority site can do. And you know what’s really cool? The techniques these popular sites use to generate traffic— and business—are the same techniques that you could be using!
Listen in for an awesome crash course on native commerce!
In this episode, you will . . .
- Understand the importance of key words at a whole new level
- Be blown away by the power of curated content
- Learn what it means to aggregate your customers’ attention
- See what can happen when you hyper-segment your market
Listen to it in our Podcasts on iTunes:
Or you can watch the video on YouTube here:
00:00 – 00:30 Teaser
00:30 – 00:48 Introduction
00:48 – 03:57 Authority Website: It’s Advantages
03:57 – 11:15 Native Commerce
11:15 – 14:41 Keyword Search in Building Strong Content
14:41 – 13:47 Curated Content
13:47 – 15:30 Ways to Quickly Create Outstanding Viral Content
> 1. Find a popular video embedded in your site and have a reaction
>2. Compile list of Stats that other people have done
> 3. Do interview
> 4. Compile Industry
> 5. Ask 3 experts the same questions and aggregate
> 6. Do list and viral posts
> 7. Find top performing Youtube videos
> 8. Round up posts
15:30 – 17:27 Tracking the posts via Excel
17:27 – 19:02 MarineD3 Sponsor
19:02 – 20:00 Dormant Forces Sponsor
20:00 – 20:35 Ed O’Keefe Show Outro
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