The Power of Being Unfocused

Have you taken a step back lately to ask yourself whether you’re making the best use of your time? We tend to get so caught up in marking things off the list that we forget to take time time to figure out if all the things on our list really belong there in the first place…

…and this is where unfocusing comes in.

Laser-focusing on actionable steps is an important part of growing your business, but what’s just as important (and rarely talked about) is the need to unfocus. Take a little time, back up—examine everything in your periphery and how much space each thing takes up. Imagine how free you’d be for more important success-building steps if you let go of all the things that don’t need to be on your plate!

In this episode, you will…

  • Hear how saying “yes” to asks that don’t drive business can cost you productivity
  • Learn how short-term habits and activities can create long-term results
  • Understand that unfocusing is a powerful tool for ultimately increasing your productivity
  • Discover what modeling is, and how it can help you grow in your field
  • Realize that every decision comes with a cost

Tune in for more on the importance of unfocusing and start building your business by lightening your load, today!

Listen to it in our Podcasts on iTunes:

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Or you can watch the video on YouTube here:

Show Notes:
00:00 – 02:16 Ed O’Keefe and Episode Introduction
02:38 – 07:03 Success Trap, Directional Pull, Tsunami of Success
07:03 – 08:19 Decisions and Costs
08:19 – 08:55 Time Collapsing Book
08:55 – 18:05 Things to unfocus on and not respond
18:05 – 23:38 Modelling, breakthroughs and book writing
23:38 – 26:09 Sponsors
26:09 – 26:45 Ed O’Keefe Show Outro

People Mentioned:
04:01 Johnny Manziel
09:56 Stephen Covey
13:44 Jesse Itzler
14:09 Dan Kennedy
21:19 Steven Pressfield
23:26 Lewis Howes

If you enjoyed this episode you will also enjoy these blogs below:

Avoiding the Wrong Strategy Are you working with a good strategy when it comes to your business—or your life in general? If it feels like you’re in “wait and see” mode a lot of the time, that’s an indicator of the wrong strategy. And what happens with the wrong strategy? You end up trying to fix all the wrong things. Let’s change that.

High Performers Need Less…Not More In this episode you are going to get to see behind the scenes of one of my close door masterminds where I teach a concept called “losing the friction”. Losing the friction comes from accelerated results and the idea of making awesomeness happen in your life right now rather than waiting many, many years.

Gary LaFerla: Vital Factors People love Gary’s stories and I’ll tell you, any business that grows beyond the one-person operator, even though I could argue that even if you are a one-person operator, you need to know these numbers. You need to know how to focus on what’s really important. And that’s why we call it Vital Factors!


Experts Rave About Ed O'Keefe


“I love how Ed operates, because he’s a grinder. He doesn’t stop and is never afraid to learn completely new skillsets...then become excellent at them.”

Chad Hamzeh, Founder of D2V2 Media; Media Buying


“Not only is Ed one of my best friends, he’s also one of the smartest people I know. It’s rare someone can successfully start, self-fund, and scal multiple companies in multiple markets he knew nothing about. Most importantly, he’s an outstanding dad, husband, and person!”

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“Ed O’Keefe is one of the smartest business minds out there ... when he talks, I listen”

Ezra Firestone


“The Best Thing about Ed is he lives his concept of “Time Collapsing!” Whenever I’ve given him an idea or strategy, next thing I know he has it done and done well! If you want to learn from a guy who is in the trenches and is doing what he is teach- that is Ed!”

Roland Frasier; Best Selling Author, Principal at Medusa