The Power of PR and Advertising | Bill Rancic


Tune in for some eye-opening wisdom from Bill Rancic. His success goes way beyond being the original winner on NBC’s The Apprentice. Today, Bill’s an amazing entrepreneur, restaurateur, TV host, author, and philanthropist.

In this episode, Bill gives vivid, real-world examples to show the power of PR and advertising. Listen in as he speaks to a group of dentists looking to take their practices to the next level. Bill shares specific insights and actionable suggestions—suggestions that are seriously useful, no matter what your business area.

In this episode, you will . . .

• Hear what Bill means by the question “Where is your sawdust?”—and find out why it’s a question that’s crucial for you to answer
• Understand how to leverage the data you get from tracking your sales—to create even more sales
• Discover ways to combine PR and advertising for amazing results
• Get inspired to do things differently—which, Bill says, is the first step toward being a successful entrepreneur

[Tweet ““In life, it’s about making your time count while we’re here.” – Bill Rancic”]

Listen to it in our Podcasts on iTunes:

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Or you can watch the video on YouTube here:

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Selected Links from the Episode:
03:33 – Cigars Around the World
08:17 – The Jonathon Brandmeier Morning Radio Show
11:02 – Danny Bonaduce Talk Show
11:16 – Good Morning America
11:20 – CNN
11:21 – The Today’s Show

Show Notes:
00:00 – 00:25 Teaser
00:25 – 00:50 EOK Show Introduction
00:50 – 02:45 Bill comparing his practice to dentistry
02:45 – 03:28 Bill commending Ed O’Keefe
03:28 – 10:05 Bill Rancic entrepreneurial history and starting the Cigar business
10:05 – 12:37 Realizing the importance of PR
12:37 – 14:25 Bill shares a story about a lumber yard and his “SAW DUST”
14:25 – 15:58 Combining PR with Advertising
15:58 – 17:32 MarineD3 Sponsor
17:32 – 18:30 Dormant Forces Sponsor
18:30 – 19:06 Ed O’Keefe Show Outro

If you enjoyed this episode you will also enjoy these blogs below:

Business Lessons From The First Apprentice Winner | Bill Rancic In business, you have to always be alert and adaptable. You need to evolve; to be willing to be agile and change your game plan every now and again. If you don’t, your competitors will; and they will put you out of business.

Avoiding the Wrong Strategy Are you working with a good strategy when it comes to your business—or your life in general? If it feels like you’re in “wait and see” mode a lot of the time, that’s an indicator of the wrong strategy. And what happens with the wrong strategy? You end up trying to fix all the wrong things. Let’s change that.

Randy Davis: Strategies On Investing & Making Money In A Business You’ll hear in his story about how, for a long time, he had been managing the investments for people, and he just, for sport, started targeting celebrities. He’ll give you some great sales and marketing strategies to gain access that you can apply pretty much to anything you do if you want to meet people, if you want to get access to people.