Why Would Anyone Pay Tony Robbins $1,000,000 For One on One Coaching

If you have been around success, motivation, NLP, and/or his latest book: “Mastering the Game Of Money!”, then you know who Tony Robbins is. Years ago, I attended his Fire walk experience at Unleash the Power Within, and attended a few of his Robbins Mastery events.

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Attending his first event was definitely the catalyst that drove me to get training in Neurolinguistic Programming (NLP) and Ericksonian Hypnosis. (I write about this in my Chapter 4: My Story, from my book “Art of Time Collapsing!)

My brother in law, a successful investor, read this article:

Tony Robbins: The CEO Whisper

He sent me a note. “Ed, what do you think he tracks for his clients to help them maintain high performance?”

This audio is a response…and the transcripts are below. I hope you enjoy. 

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Transcripts To Audio:

And yeah, so I thought about it a little bit. It’s actually an interesting exercise to try and figure out what he might be having him measure.

Some of the obvious things, this is just based on some things that you may see as obvious. And I think, you know, when you look at what are you willing to pay a million dollars to someone for, the guy probably has a strong positive anchor and trust level with the, you know, the figure, right?

So he probably went to an event, read a book, and fell in love with him and has that strong relationship. What’s interesting about that, though, is that a lot of court change can occur, simply because of that relationship, right?

And the guy has, if Tony exudes a certain level of certainty in that person, that transfers over, right? So here’s what I’m hallucinating Tony might have him do.

The first thing he would probably have him do is go through a process where he looks five years out, does the whole “where do you want to be in five years,” and runs him through the six human needs.

So Tony’s six human needs — based on, you know, it’s a rework of Maslow’s hierarchy — are: certainty… I think there’s… I know there’s contribution.

I know variety is one of the human needs. There’s a few others there that I haven’t studied in a long time, but it’s kind of they’re both — they’re like yin and yangs, right?

So if you know your daily routine and you do the same daily routine every day, the problem is you’re spirit is not fulfilled because you don’t have any variety.

I would probably project that part of his diagnosis or coaching would be to look at where is this guy — would like to have more of?

And one of the measurements on a weekly basis because I think daily would be too much, would be how is he interjecting or planning that into his life, right? And that would create the whole contribution sense of fulfillment.

Then he’d probably work backwards into, from a performance perspective, if that’s what the guy hired him for: What were all the environmental situations, the mental situations, the questions that he was asking, the emotional states he was putting himself into unconsciously.

Or yeah, probably unconsciously for him to be performing at his best, and so what he’d probably look at is what was your ideal day, ideal week, ideal month, from a… and he’d probably go deep on it.

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You know, like he’d probably say, “What questions were you asking?” and he’d look for like operating questions that drive this guy’s performance.

I really think he’d go from the questions, and he’d probably create a set of five questions. Five to seven questions that the guy asked daily, when he wakes up, does his morning routine.

Tony probably has him getting in kind of like a peak state physiology, and then, you know, doing a couple affirmations, and then asking questions to redirect his focused brain in the direction.

We all do this, right? It’s just a matter of directing it to where he wants to be. The third thing I think or forth thing that I think I’m at is Tony probably then also analyzed where he’s had his worst experiences and did not get out of them.

So where then invention needed to happen, where he might have hired a coach or something like that, and then he’d probably collapse those anchors, so that would probably be on a personal coaching level.

That would not be a daily metric, but he may be measuring. Yeah, I would say he would just — I think that would be an intervention.

I think he would collapse those, so those do not fire up. And he would create internal strategies to design it, so that when the guy does start to go into a negative pattern, there’s a way to get himself out of it, you know, et cetera, et cetera.

So the other basic things: I think he would measure how many hours are you performing in this peak flow state. So, for example, if we need to get two solid hours a day, three solid hours a day, four solid hours a day and that’s the target, the guy probably has a measurement of that in some way.

So that’s that. That would be a measurement I think I would say. You know, how do we block out everything, so that we create and isolate you in this environment and in this mindset for you to perform at the highest level? What directly affects those things?

Hours of sleep, I bet you he’s measuring how long the guy is sleeping. I bet he’s measuring alcohol consumption, or if there’s any other vices that the guy has.

I don’t know. He may be measuring food intake. Not like literally “give me a meal plan,” but on a scale of 0 to 10, how did you eat today to keep your energy and your mental focus?

Because really where Tony is probably going is that you have these operational values and rules that you live by, unconsciously, so how do we engineer everything around that for you to perform at a highest level possible?

Did you get 30-minutes of reading in? Question mark; that maybe it, but I bet you he identified when… See, when he says 12 to 15 I think that’s kind of exaggeration math.

I bet you he identifies three to four core emotional states the guy wants to be in, and that is on the list. Negative emotional states the proper measurement would be how did you do when something triggered something?

SUCCESS magazine - Jan 2015 Cover - Tony Robbins
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You know, like on a scale of 1 to 10, did you pull yourself out of it, and rate yourself? He would not have him list negative emotional states on that. The reason being, that would be a… What do you call it? It would just be a daily reminder of what not to do, so he would be trying to look for the behavior to reinforce.

The last thing that I can maybe hallucinate would depend possibly on the individual that he’s coaching. And so, if the guy says, “Well, a life-long dream is to write a book, or a life-long dream is to do X.”

You know, the question very, very simple is: Did we make progress on X? Did we do our, you know, 20-mile march? Meaning get up, and you spent 20-minutes doing X.

So once you get that checklist, then I think you would come to your client, and say, “Do we agree on this? Does this feel right? How does this go?” And I think that would be like Silly Putty or like Play Dough putty or whatever you want to call it, where it’s an evolving scorecard based on the results the guy is getting.

And more importantly, I think — more importantly because I’ve done a lot of this stuff — where you know, you set down the goals and they create all these rules. Tony’s stuff can get very too, too arduous, where you’re working too hard to just live. [Laughter]

So I think one of the interesting points that I wanted to make is, you know, does this feel right? Is this something that you’re going to enjoy and you’re going to want to do for the rest of your life?

So those are my hallucinations, man. Would be curious what your hallucinations would be, as well. On a business front, obviously, I think especially when you’re coaching guys that you don’t know you can’t coach their craft.

Like so, for me, I was going to say like, you know, but I think the question I would ask is what’s the one thing, what’s the one to two metrics that you want to be looking at daily, and that would give me enough sense that we’re making improvement in performance and stuff like that.

So, that could be, you know, for a business it could be number of sales, new sales. It could be number… it could be net profit daily. You know, something like that, but they probably have a way to quantify or qualitatively say, “emotional net profit and literal net profit.”

So alright, Buddy, hope that helps.

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Selected Links from the Episode:
Tony Robbins book “Mastering the Game Of Money!” Here
Article by Brian O’Keefe: Tony Robbins, The CEO Whisperer Here
0:36 Money: Master the Game

Show Notes:
0:00 – 2:07 Introduction
2:07 – 11:20 Coaching Projection
11:20 – 12:53 Closing

People Mentioned:
00:15 Tony Robbins
01:24 Tim Ferris


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